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2006 Mitsubishi Motors Technical Review.pdf

Taken from New Products > i: The Mitsubishi “i” is an innovative premium small car in which a newly developed rear-midship layout realizes innovations in three key areas: styling; handling stability and ride comfort; and impact safety. Embodying totally new minicar values, the “i” was launched in Japan on January 24, 2006.
The “i” is aimed primarily at people who want to downsize from compact cars and at people who are dissatisfied with conventional minicars. Mitsubishi Motors Corporation (MMC) employed a rear-midship layout as a means of overcoming, within the dimensional constraints of the minicar category, the conventional tradeoffs between the following attributes: styling originality and comfort; comfort and impact safety; and handling and ride comfort.

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