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Rethinking Corporate Social Responsibility - A Fleishman-Hillard/National Consumers League Study.pdf

October 9, 2009 · Filed Under Society  · Tags: , ,

Taken from “How to Use this Report”: This report summarizes the survey’s key findings, and related communications implications, in the Executive Summary. The Detailed Findings section presents:

  • How consumers define and interpret the meaning of CSR.
  • Consumers’ opinions regarding corporate performance in the social responsibility arena.
  • Consumers’ interactions and attitudes toward an international social responsibility standard.
  • Consumers’ personal values and belief behaviors.
  • Factors influencing consumer purchase behaviors.
  • Opinions of and interactions with CSR sources.
  • Consumers’ level of involvement with CSR.
  • A summary profile

Contents:

  • Introduction
  • Executive Summary
  • Detailed Findings
    1. Defining “Corporate Social Responsibility”
    2. Opinions on Corporate Performance in the Social Responsibility Arena
    3. Global Standards
    4. Defining Personal Values and Belief Behaviors
    5. Factors Influencing Purchase Behaviors
    6. Opinions of and Interactions With CSR Sources
    7. Level of Involvement With CSR
    8. Blogs and Podcasts: Users vs. Nonusers
  • Appendix A: Weighted Results
  • Appendix B: Survey Questionnaire
  • Appendix C: Differences by Subgroups of Respondents

This CSR pdf report is available FREE at CSR Results website, we merely collect the information, Online Free Ebooks neither affiliated with the author(s), the website and Fleishman-Hillard brand nor responsible for its content and change of content. (Read our disclaimer here or here before you download the document from the website written above by clicking the below link).

Download free Rethinking Corporate Social Responsibility - A Fleishman-Hillard/National Consumers League Study.pdf (113 pages pdf file, 0.7 MB).

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